Blog

At Cheekbone, we believe beauty should honour both the people who wear it and the land it comes from. Slugging showed us what skin needs. Our job was to deliver...

Sumac feels like the beginning of a new season for us. It's rich, wearable and incredibly easy to make your own. Wear it alone. Pair it with Berry for our...

After all these years working in colour cosmetics, one of the biggest things I've learned actually has very little to do with makeup. You can buy the most beautiful foundation,...

We started Cheekbone Beauty to build something meaningful for our community, and honesty has always been part of that promise. So we want to be straightforward with you about something...

At Cheekbone Beauty, we believe transparency means telling you the whole story, not just the parts that are easy to tell. So let's start with an honest one. We love...

Berries were never just food. They mark time. They bring families into the fields together. They're present at ceremonies and feasts. Picking them is slow, close-to-the-ground work that asks you...

Being able to combine my love of makeup with a cause that supports families in such a meaningful way feels incredibly special. Beauty, to me, has never been only about...

She told us that a few quiet minutes of care, someone doing her hair, her makeup, treating her like herself and not just like a caregiver, could change a mother's...

When people ask how Cheekbone Beauty began, they're often surprised by the answer. It didn't start in a cosmetics lab. It started in the seafood industry. For years, that was...

Inspired by the rare cloudberry (akpiks), our 5th Anniversary For Future Generations collection celebrates Indigenous art, storytelling, and giving back. This kit created in collaboration with the National Gallery of Canada...

Consumers are moving away from heavy, full-coverage foundation toward products that enhance their natural skin. Unify isn't trying to hide who you are—it's designed to let your skin shine while...

As we age, many of us continue using the same makeup techniques we learned in our twenties. We watch tutorials created on younger skin, buy products designed for oil control,...