Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016. Based out of St. Catharines, Ontario, Cheekbone Beauty is known for creating high quality, cruelty-free beauty products including our signature SUSTAIN line of lipsticks and eye pencils, our Warrior Women liquid lipsticks, and a variety of other cosmetics all designed for low environmental impact and maximum wearability.
Keeping in line with her Anishinaabe roots, Jenn launched a less-waste line of lipsticks in 2020, SUSTAIN Lipstick. Cheekbone’s aim is to make a difference in the lives of Indigenous youth through donations addressing the educational funding gap, and to create a space in the beauty industry where Indigenous youth feel represented and seen.
Giving back to our community is the centerpiece of Cheekbone’s mission. Our streams of giving include product donations, monetary donations, or project-focused donations.
To date, Cheekbone Beauty has donated more than $150,000 to a wide variety of causes. These include Shannen’s Dream and the FNCFCS, the Navajo Water Project, One Tree Planted, and a variety of non-profit organizations across North America. As Cheekbone Beauty grows, so do our charitable goals. True to our roots, Cheekbone’s definition of success is not based on what you attain for yourself, but instead in what you give back to your community.
The true impact of our brand is felt through the communications we receive from you; the emails, DM’s and conversation with Indigenous youth that signify the fulfillment of our mission of representation.