Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016. Based out of St Catharines, Ontario, Cheekbone Beauty is known for creating high quality, cruelty-free beauty products including our signature SUSTAIN line of lipsticks and eye pencils, our Warrior Women liquid lipsticks, and a variety of other cosmetics all designed for low environmental impact and maximum wearability.
Keeping in line with her Anishinaabe roots, Jenn launched a less-waste line of lipsticks in 2020, SUSTAIN Lipstick. Cheekbone’s aim is to make a difference in the lives of Indigenous youth through donations addressing the educational funding gap, and to create a space in the beauty industry where Indigenous youth feel represented and seen.
Giving back to our community is the centerpiece of Cheekbone’s mission. Our streams of giving include product donations, monetary donations, or project-focused donations.
To date, Cheekbone Beauty has donated more than $150,000 to a wide variety of causes. These include Shannen’s Dream and the FNCFCS, the Navajo Water Project, One Tree Planted, and a variety of non-profit organizations across North America. As Cheekbone Beauty grows, so do our charitable goals. True to our roots, Cheekbone’s definition of success is not based on what you attain for yourself, but instead in what you give back to your community.
The true impact of our brand is felt through the communications we receive from you; the emails, DM’s and conversation with Indigenous youth that signify the fulfillment of our mission of representation.
Our Mission & Vision
Our Mission is to help every Indigenous youth see and feel their enormous value in the world while developing sustainable colour cosmetics. The Cheekbone culture and tone is based on an Indigenous worldview; our customers are our community, we gather in circles to share what we have. Social media allows us to learn as much as we can about the kinds of products our community would like to see in the world.
INTEGRITY & HONESTY
Radically transparent about our business, ingredients, and partners.
We ask lots of questions.
ALWAYS LOVE & RESPECT
Jenn Harper has been making a name for Cheekbone Beauty in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den. Cheekbone Beauty is helping Indigenous youth see themselves in a beauty brand. Throughout her life, Jenn struggled to accept her Indigenous roots. She was estranged from her Indigenous family for much of her child and adult life. After learning about her grandmother’s experience in residential schools, she understood how her family was affected by generational trauma. This drove her to understand and overcome her own struggle with alcoholism. Today, Jenn works on product development and innovation with the Cheekbone Beauty chemist and sustainability experts to reimagine beauty products, starting with raw ingredients all the way to how all products are packaged. Learn more by following our brand journey on Instagram @cheekbonebeauty 💚