We Do Business Differently.
"Sustainability" is often defined as the ability to produce a product or service that meets the needs of today without compromising the ability of future generations to meet their needs. The concept is often composed of three pillars: economic, environmental, and social – informally known as profits, planet, and people.
We strive to go even beyond this by forming our sustainability initiatives with the Two-Eyed Seeing approach, an Indigenous concept that combines the strengths, wisdom, and knowings of both Western Culture and Indigenous Wisdom to make the greatest positive impact on people and our planet.
In addition, we honour and practice the 7th Generation Principle derived by the Iroquois People to not only leave enough for the next generation, but to leave enough for our children in the next seven generations.


We're a certified b corp
That means our business meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
In 2022, we committed to producing a report each year that highlights our sustainability performance, including areas where we can improve and future goals. We believe that being transparent and holding ourselves accountable is essential to achieving our goals.

"I worried about the ingredients in your makeup –
so that you don't have to."
- Jenn Harper
From the Blog

Why Apps Like Yuka, EWG, and Think Dirty Often Fail Us in Beauty
Why Apps Like Yuka, EWG, and Think Dirty Often Fail Us in Beauty By Jenn HarperFounder & CEO, Cheekbone Beauty In today’s world, where consumers want to make better, healthier...

Why Most “Best Clean Mascara” Lists Get It Wrong — And Why Uprise Mascara Takes the Title
Here’s why: 1️⃣ “Clean” Is Not a Regulated Term Many of the mascaras featured are labelled as clean simply because they exclude a handful of common ingredients like parabens or phthalates. But clean has no...