Integrity and Honesty is one of Cheekbone Beauty’s core values. We pride ourselves for being radically transparent about our business, partners and especially our ingredients. In addition to the efforts below, we are always researching new ways to continue our sustainability journey to respect people and planet.


Feel safe knowing our products are created without harmful or controversial ingredients. For the Binaad Beauty Standards full list of ingredients we’ve removed from our products download here.


  • Sourced locally where possible
  • If not local, sourced from manufacturers that can prove they respect the environment and provide good working conditions for their employees
  • Biobased
  • Plant-based
  • Principles of Green Chemistry
  • Fair Trade
  • Not tested on animals
  • Vegan
  • Meet the clean standards set forth by CREDO and EWG and Sephora
  • Developing in-house ‘Cheekbone’s Biinad Standards'


  • Compostable
  • Biodegradable
  • Plantable (seed paper)
  • Post-Consumer Resins (PCR) material
  • Forest Stewardship Council (FSC) Certified paper
  • Refillable
  • Reusable
  • Vegetable based inks
  • Polylactic Acid (PLA) material


  • Items coming from manufacturers oversees are sent by boat rather than air
  • Standard mail used to ship all orders within Canada and US unless otherwise specified by the customer
  • Customer paper-box mailers are recyclable and FSC certified
  • Poly mailers come from 100% recycled materials


If you follow Cheekbone Beauty you know whole-heartedly, we are working hard to make big changes in the way develop and sell products in addition to empowering Indigenous youth. Our original goal was to become zero-waste by 2023. Throughout our journey we have realized that at this point in time, zero-waste is next to impossible. But we are committed to creating as little waste as we can and hope that you will follow along on this journey with us.


We like to look at sustainability a little differently. In today’s economic climate, the highest-standard of sustainability is reached when a product and/or service meets the needs of today without compromising the ability of the next generation to fulfill their needs. The concept is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people. What makes us special is that our sustainability journey embodies the strengths of Western Culture and Indigenous Wisdom, also known as Two-Eyed Seeing. Termed by Mi’kmaq elder Dr.Albert Marshall, this concept nurtures the strengths of Western science and Indigenous knowledge for the benefit of living things and our environment. In addition, we honour and practice the 7th Generation Principle derived by the Iroquois People to not only leave enough for the next generation, but to leave enough for our children in the next seven generations.

  • Keeping in line with our founders Anishinaabe roots, Cheekbone Beauty is developing products that only take what is needed.
  • Our Innovation Lab enables us to manufacture in-house eliminating the need to outsource products - outsourcing requires massive minimums which means small businesses have to purchase large amounts of goods at once and are unable to sell it all, creating waste.
  • Rethinking packaging that meets the needs of balance and take; Packaging that is refillable, recyclable, compostable or biodegradable.
  • Re-purposing manufacturing equipment.
  • Raw ingredients from plant or bio-based sources.
  • Innovative processes to lead and merge ancestral technologies with modern science.


Cheekbone Beauty has a diverse and inclusive workforce. We are a proud BIPOC founded and owned company using Indigenous languages and training and development programs for all employees.



One Tree Planted is a non-profit organization that makes it easy for anyone to help the environment. One dollar = one tree planted.

Trees forevermore continue to play an important role in Indigenous culture and our lives as they show us how to adapt, reflect, and change course as we navigate our own paths through life. Annually, we partner with One Tree Planted to give you the option to plant trees through the purchase of your favourite Cheekbone Beauty products! As the organization embarks on their mission to restore our forests, it’s not just about the trees.

Deforestation has severely impacted our people and local Indigenous communities. For one, the fire destroying the Yunetsit’in land, has impacted Indigenous people’s ability to hunt and gather food as a community. As for the elders who grew up and lived on the land their whole life, they cannot recognize the land they once knew. Each tree is a gift, and every type of tree provides its own gifts – from providing material, to crafting accessories, food gathering, to healing and transportation, planting trees is the first step to protect our lands and restore its ecosystems. It will help us see the berries grow back, the medicines grow back, and for the animals and people to return. Protecting trees, particularly old growth forests, is vital to ensure the health and heritage our ecosystems.


Cheekbone Beauty is a proud member of the PACT ‘Mail Back Collection Program,’ a non-profit organization that collects hard-to-recycle beauty packaging.

PACT sorts through the hard-to-recycle packages by material type with the aim to find the highest and best use for all materials. PACT was brought to life by a collective of beauty industry stakeholders taking responsibility for the impacts of our packaging. The process ensures your beauty empties get properly recycled and sold back to beauty packaging manufacturers to fulfill the circular economy.

Through Pact's Mail-Back collection Program, Cheekbone Beauty customers can ship their empty products to PACT or drop off their empties at a retail location. Pact has a number of participating in-Store locations across Canada and the US.

How it Works:

1. Wash and safely store your empties

2. Once you have 5-10 empties, place in a box (no larger than 6”x6”x3”)

3. Print and attach the label from your co-branded website (linked below)

4. Off it goes to be 100% recycled

Get your mailing label here.

Find in-store location here here.



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