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Our Story

aniin! Cheekbone Beauty is an Indigenous-owned beauty brand paving the way in truly sustainable product development and manufacturing in the cosmetics space, opening our Innovation Lab run by our new cosmetic chemist in 2021. Our rise to changemakers in our industry started with our renowned Sweetgrass Lipgloss and has grown to our SUSTAIN line of products including brow, lipstick, eyeliner, face powders and more.

We promised to forge the path to true sustainability, in line with the teachings in our Indigenous roots, creating a perfect circular economy in the cosmetics space. If you look at nature, it is perfect; everything is used and recycled and repurposed. This is the vision for the Cheekbone Beauty brand - Sustainable by Nature.

Our products are more than makeup, they make a difference. When we tell you our pigments are powerful we are referring to their captivating depth and colour, but also the hard work they help us do for our community. Our aim is to not only make a difference in the lives of Indigenous youth but to also create a space in the beauty industry where Indigenous youth feel seen.

Miigwech for all your support!

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