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Not sure which product to choose? Need help finding the right shade for your skintone? Our quizzes are designed to find the perfect products to help you feel as beautiful as you are!

Why Apps Like Yuka, EWG, and Think Dirty Often Fail Us in Beauty

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Why Apps Like Yuka, EWG, and Think Dirty Often Fail Us in Beauty

Why Apps Like Yuka, EWG, and Think Dirty Often Fail Us in Beauty By Jenn HarperFounder & CEO, Cheekbone Beauty In today’s world, where consumers want to make better, healthier...

Why Most “Best Clean Mascara” Lists Get It Wrong — And Why Uprise Mascara Takes the Title

Here’s why: 1️⃣ “Clean” Is Not a Regulated Term Many of the mascaras featured are labelled as clean simply because they exclude a handful of common ingredients like parabens or phthalates. But clean has no...

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Clean beauty doesn't have to be plain and boring - try Mikayla's GRWM Look Today

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Get the Look

Clean beauty doesn't have to be plain and boring - try Mikayla's GRWM Look Today

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