In 2023, our Horizon Lip Pencil in Sand became a viral sensation — thanks in part to Erin and Sara Foster, who called it the "perfect shade".
Within days, thousands flew off the shelves and beauty fans, MUAs and brides to be everywhere couldn’t get enough of this natural, pinky-nude dream.
In May 2025, we were a part of Ipsy's Erin and Sara Icon Box journey, as our Horizon Lip Pencil was a full-size add-on for this amazing endeavor.
Now, we’re taking the Sand story even further.
Introducing the Sand-Inspired Y.L.B.B Lip Kit — featuring three perfectly paired, clean beauty must-haves:
Horizon Lip Pencil in Sand (the original fave)
Sustain Lipstick in Bingwi (a soft nude that enhances Sand beautifully)
Harmony Lip Gloss in Petal (a sheer wash of pink for that perfect glow)
This trio creates the ultimate Y.L.B.B “your lips but better” look — buildable, wearable, and effortlessly stunning.