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Meet SUSTAIN, lipstick with a purpose. Created to honour Indigenous traditions. An ultra-pigmented yet buildable vegan lipstick, with a perfect blend of moisturizing shea butter, cushions your lips with rich, creamy, velvety, and stunning colours.
SUSTAIN lipstick now comes housed in a premium, highly durable, and refillable packaging. By switching to refillable packaging, we encourage:
-Reuse: only buy once and then refills once you run out!
-Reduce: together we limit the amount of packaging that ends up in landfills.
Current paper packaging: The current paper packaging will continue to be sold in-store with some of our retail partners.
Disclaimer: Computer monitors are not calibrated equally, therefore actual product colours may vary from colours shown on your screen.
Product Size: the NEW refillable lipstick is the same size as the old packaging
4 g | 0.14 oz each
Hero Ingredient: Consciously sourced shea butter that helps the lipstick glide on smoothly and doesn’t dry out the lips.
Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Brassica Glycerides, Butyrospermum Parkii (Shea) Butter, Synthetic Fluorphlogopite, Silica, Kaolin, Tocopherol, Glyceryl Caprylate
May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 27 Lake (CI 45410), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Red 6 Lake (CI 15850)
Apply to clean, dry lips and build as needed for more colour. Pairs beautifully with our Harmony Lipglosses and Horizon Lip Pencils!
Each of our SUSTAIN Lipstick shades is named after the earth or land in one of the 4,000 Indigenous languages. Our packaging is comprised of biodegradable vegetable ink and other naturally, sustainably sourced ingredients.
Askîhk- A plummy rose. Askîhk (AHS-KEE-HIK) is the word for the term “on the land” in the Nehiyawewin or Plains Cree language.
Makoc- An oxblood red. Makoc (MAK-KOH-CHAY) is the word for land in Lakota.
Nuna- A taupe neutral with a hint of pink. Nuna (NU-NA) is the word for land in Inuktitut.
Haki- A vibrant electric pink. Haki (HA-KEE) is the word for land or earth in the Lenape language.
Aki- A classic blue-red. Aki (AH-KEE) is the Anishinaabe or Ojibwe language word for land or earth.
Kéyah- A peachy neutral rose. Kéyah (KAY-YAH) means land or earth in Dine Bizaad or Navajo Language.
Aina- A bright, vibrant coral pink. Aina (EYE-NAH) is the word for land or earth in the language of the Hawaiian Islands.
Ooxor- A classic 90’s brown. Ooxor (O-HOR) is taken from the term for “land” or “earth” in the language of the TONGVA people.
SUSTAIN LIPSTICK
Each of our SUSTAIN Lipstick shades is named after the earth or land in one of the 4,000 Indigenous languages. Our packaging is comprised of biodegradable vegetable ink and other naturally, sustainably sourced ingredients.

INDIGENOUS ROOTS. SUSTAINABLE BY NATURE.
Sustainability is a journey and at Cheekbone, our commitment has been to take you along on the journey with full transparency. Refillable SUSTAIN lipsticks are the next step in our journey and we hope you’ll love the new packaging as much as we do. The new outer case is made from natural and renewable bio-based material. By switching to refillable packaging, we encourage:
Reuse: only buy once and then refills once you run out!
Reduce: together we limit the amount of packaging that ends up in landfills.
REFILLS LAUNCHING SOON.