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New Year. New mascara.

Refresh Your Makeup Bag with our 99% Natural Formula

NEW PRODUCT LAUNCHING

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FIND YOUR MATCH

Not sure which product to choose? Need help finding the right shade for your skintone? Our quizzes are designed to find the perfect products to help you feel as beautiful as you are!

The Plum & Brown Smokey Eye (Hollywood, but Make It Wearable)

From the blog

The Plum & Brown Smokey Eye (Hollywood, but Make It Wearable)

Brown and plum together are timeless. They’ve been worn on red carpets, film sets, and everyday lives for decades. Trends come and go, but this combination stays because it works.

What Is Propylene Glycol and Why We Choose Not to Use It at Cheekbone Beauty

It’s one of the most common ingredients used across beauty, food, and pharmaceutical products. But common doesn’t always mean gentle.

Get the Look

Clean beauty doesn't have to be plain and boring - try Mikayla's GRWM Look Today

New Combo

Get the Look

Clean beauty doesn't have to be plain and boring - try Mikayla's GRWM Look Today

HOW OUR WARRIORS WEAR IT