This is a moment we’ve been working toward for a long time, and I’m so proud to finally share it. Cheekbone Beauty is now available at Healthy Planet locations across Ontario, and for the first time, our full collection is accessible to a community that truly values what we stand for.
This partnership feels incredibly aligned. Healthy Planet has built its reputation around health, wellness, and community, with a strong focus on education and making better choices more accessible. In a recent feature by Retail Insider, their leadership spoke about the importance of sustainability and empowering customers through knowledge. That approach mirrors so much of what we’ve been building at Cheekbone Beauty.
From the beginning, I’ve believed that real wellness is rooted in education, not fear. Our industry can be overwhelming, and at times, it leans too heavily into fear-based messaging. Ingredients are misunderstood, and misinformation spreads quickly. What people deserve instead is honesty, transparency, and the ability to make informed decisions about what they are putting on their skin.
At Cheekbone Beauty, we’ve always taken that responsibility seriously. We believe in creating products that perform, while also being thoughtful about how they are made and where they come from. Pigments can be sourced responsibly. Formulas can be developed with intention. And beauty can absolutely be bold while still respecting people and the planet.
What makes this partnership so exciting is that Healthy Planet customers are already looking for that level of care. They are seeking products that align with their values and support a more conscious lifestyle. Now, they can discover Cheekbone Beauty as part of that journey, with access to our full range of products in a space that prioritizes wellness in a meaningful way.
Even in our short time working together, we’ve seen real momentum. More than that, we’re seeing connection. New customers who understand our mission, who ask thoughtful questions, and who want to learn more about what goes into their beauty products. That kind of engagement matters to us.
Finally, you can shop Cheekbone Beauty in person, explore all 58 SKUs, and find your perfect shade while you shop for your everyday wellness needs. This is what it looks like when beauty becomes part of a larger lifestyle, and it’s one we are deeply committed to in 2026.
Two Ontario brands coming together with a shared belief that wellness should be grounded in knowledge, not fear feels like the right kind of growth. I truly believe this is just the beginning, and I can’t wait for more people to experience Cheekbone Beauty through Healthy Planet. Stay tuned for our events and store visit schedule, let's meet IRL!