Integrity and Honesty is one of Cheekbone Beauty’s core values. We pride ourselves for being radically transparent about our business, partners and especially our ingredients. In addition to the efforts below, we are always researching new ways to continue our sustainability journey to respect people and planet.

CLEAN BEAUTY STANDARDS

Feel safe knowing our products are created without harmful or controversial ingredients. For the Binaad Beauty Standards full list of ingredients we’ve removed from our products download here.

INGREDIENTS

Sourced locally where possibleIf not local, sourced from manufacturers that can prove they respect the environment and provide good working conditions for their employeesBiobasedPlant-basedPrinciples of Green ChemistryFair TradeNot tested on animalsVeganMeet the clean standards set forth by CREDO and EWG and SephoraDeveloping in-house ‘Cheekbone’s Biinad Standards'

PACKAGING

CompostableBiodegradablePlantable (seed paper)Post-Consumer Resins (PCR) materialForest Stewardship Council (FSC) Certified paperRefillableReusableVegetable based inksPolylactic Acid (PLA) material

TRANSPORTATION AND SHIPPING

Items coming from manufacturers oversees are sent by boat rather than airStandard mail used to ship all orders within Canada and US unless otherwise specified by the customerCustomer paper-box mailers are recyclable and FSC certifiedPoly mailers come from 100% recycled materials

If you follow Cheekbone Beauty you know whole-heartedly, we are working hard to make big changes in the way develop and sell products in addition to empowering Indigenous youth. Our original goal was to become zero-waste by 2023. Throughout our journey we have realized that at this point in time, zero-waste is next to impossible. But we are committed to creating as little waste as we can and hope that you will follow along on this journey with us.

PLANET

We like to look at sustainability a little differently. In today’s economic climate, the highest-standard of sustainability is reached when a product and/or service meets the needs of today without compromising the ability of the next generation to fulfill their needs. The concept is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people. What makes us special is that our sustainability journey embodies the strengths of Western Culture and Indigenous Wisdom, also known as Two-Eyed Seeing. Termed by Mi’kmaq elder Dr.Albert Marshall, this concept nurtures the strengths of Western science and Indigenous knowledge for the benefit of living things and our environment. In addition, we honour and practice the 7th Generation Principle derived by the Iroquois People to not only leave enough for the next generation, but to leave enough for our children in the next seven generations.

Keeping in line with our founders Anishinaabe roots, Cheekbone Beauty is developing products that only take what is needed.

Our Innovation Lab enables us to manufacture in-house eliminating the need to outsource products - outsourcing requires massive minimums which means small businesses have to purchase large amounts of goods at once and are unable to sell it all, creating waste.

Rethinking packaging that meets the needs of balance and take; Packaging that is refillable, recyclable, compostable or biodegradable.

Re-purposing manufacturing equipment. Raw ingredients from plant or bio-based sources. Innovative processes to lead and merge ancestral technologies with modern science.

PEOPLE

Cheekbone Beauty has a diverse and inclusive workforce. We are a proud BIPOC founded and owned company using Indigenous languages and training and development programs for all employees.