We Do Business Differently.
"Sustainability" is often defined as the ability to produce a product or service that meets the needs of today without compromising the ability of future generations to meet their needs. The concept is often composed of three pillars: economic, environmental, and social – informally known as profits, planet, and people.
We strive to go even beyond this by forming our sustainability initiatives with the Two-Eyed Seeing approach, an Indigenous concept that combines the strengths, wisdom, and knowings of both Western Culture and Indigenous Wisdom to make the greatest positive impact on people and our planet.
In addition, we honour and practice the 7th Generation Principle derived by the Iroquois People to not only leave enough for the next generation, but to leave enough for our children in the next seven generations.
We're a certified b corp
That means our business meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
In 2022, we committed to producing a report each year that highlights our sustainability performance, including areas where we can improve and future goals. We believe that being transparent and holding ourselves accountable is essential to achieving our goals.
PACT PARTNERSHIP
Keeping hard to recycle makeup components out of the landfill with our Mail Back program.
PACT PARTNERSHIP
Keeping hard to recycle makeup components out of the landfill with our Mail Back program.
clean beauty standards
Feel safe knowing our products are created without harmful or controversial ingredients. For the complete list of our Biinad Beauty Standards, which includes ingredients that we’ve removed or restricted from our products, view here.
clean beauty standards
Feel safe knowing our products are created without harmful or controversial ingredients. For the complete list of our Biinad Beauty Standards, which includes ingredients that we’ve removed or restricted from our products, view here.
Our Ingredients
We only source ingredients that are Fair-Trade Certified, vegan, and never tested on animals. They also much meet the Clean + Planet Positive standards set forth by Sephora Canada.
Our Ingredients
We only source ingredients that are Fair-Trade Certified, vegan, and never tested on animals. They also much meet the Clean + Planet Positive standards set forth by Sephora Canada.
The Highest Standards
We only source our ingredients from manufacturers who can prove they respect the environment and provide good working conditions for their employees.
The Highest Standards
We only source our ingredients from manufacturers who can prove they respect the environment and provide good working conditions for their employees.
Packaging With Purpose
Our product packaging must meet one or more of the following sustainability standards: Plantable (seed paper), Refillable, and/or Reusable. We are also working with Canopy as a Pack4Good brand partner.
Packaging With Purpose
Our product packaging must meet one or more of the following sustainability standards: Plantable (seed paper), Refillable, and/or Reusable. We are also working with Canopy as a Pack4Good brand partner.
Sustainable supply chain
Items coming from manufacturers overseas are sent by boat rather than air when possible. When shipping to our online customers, we use mailers that are recyclable, and/or come from 100% recycled materials.
Sustainable supply chain
Items coming from manufacturers overseas are sent by boat rather than air when possible. When shipping to our online customers, we use mailers that are recyclable, and/or come from 100% recycled materials.
"I worried about the ingredients in your makeup –
so that you don't have to."
- Jenn Harper
From the Blog
Why Mature Skin Needs a Different Makeup Routine: The Science Behind Hydrated, Healthy-Looking Skin
As we age, many of us continue using the same makeup techniques we learned in our twenties. We watch tutorials created on younger skin, buy products designed for oil control,...
Why Uprise Mascara Is Built Differently And Why Sensitive Eyes Notice
Why do so many people tell us that Uprise Mascara is the first mascara they've been able to wear comfortably in years? We decided to take a closer look at...