SUSTAINABILITY
OUR SUPPLY CHAIN TRANSPARENCY
Integrity and Honesty is one of Cheekbone Beauty’s core values. We pride ourselves for being radically transparent about our business, partners and especially our ingredients. In addition to the efforts below, we are always researching new ways to continue our sustainability journey to respect people and planet.
CLEAN BEAUTY STANDARDS
Feel safe knowing our products are created without harmful or controversial ingredients. For the Binaad Beauty Standards full list of ingredients we’ve removed from our products download here.
INGREDIENTS
Sourced locally where possible. If not local, sourced from manufacturers that can prove they respect the environment and provide good working conditions for their employees. We only use ingredients that are/meet
- Biobased Plant-based Principles of Green Chemistry,
- Fair Trade,
- Not tested on animals
- Vegan
- Meet the clean standards set forth by Sephora
We also measure ingredients against our in-house ‘Cheekbone’s Biinad Standards'
PACKAGING
All our packaging meets one or more of the following Sustainablility standards:
- Compostable,
- Biodegradable,
- Plantable (seed paper),
- Post-Consumer Resins (PCR) material,
- Forest Stewardship Council (FSC) Certified paper
- Refillable
- Reusable
- Vegetable based inks
- Polylactic Acid (PLA) material
TRANSPORTATION AND SHIPPING
Items coming from manufacturers oversees are sent by boat rather than airStandard mail used to ship all orders within Canada and US unless otherwise specified by the customerCustomer paper-box mailers are recyclable and FSC certifiedPoly mailers come from 100% recycled materials
our goals
If you follow Cheekbone Beauty you know whole-heartedly, we are working hard to make big changes in the way develop and sell products in addition to empowering Indigenous youth. Our original goal was to become zero-waste by 2023. Throughout our journey we have realized that at this point in time, zero-waste is next to impossible. But we are committed to creating as little waste as we can and hope that you will follow along on this journey with us.
PLANET
We like to look at sustainability a little differently. In today’s economic climate, the highest-standard of sustainability is reached when a product and/or service meets the needs of today without compromising the ability of the next generation to fulfill their needs. The concept is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people. What makes us special is that our sustainability journey embodies the strengths of Western Culture and Indigenous Wisdom, also known as Two-Eyed Seeing. Termed by Mi’kmaq elder Dr.Albert Marshall, this concept nurtures the strengths of Western science and Indigenous knowledge for the benefit of living things and our environment. In addition, we honour and practice the 7th Generation Principle derived by the Iroquois People to not only leave enough for the next generation, but to leave enough for our children in the next seven generations.
Keeping in line with our founders Anishinaabe roots, Cheekbone Beauty is developing products that only take what is needed.
Our Innovation Lab enables us to manufacture in-house eliminating the need to outsource products - outsourcing requires massive minimums which means small businesses have to purchase large amounts of goods at once and are unable to sell it all, creating waste.
Rethinking packaging that meets the needs of balance and take; Packaging that is refillable, recyclable, compostable or biodegradable.
Re-purposing manufacturing equipment. Raw ingredients from plant or bio-based sources. Innovative processes to lead and merge ancestral technologies with modern science.
PEOPLE
Cheekbone Beauty has a diverse and inclusive workforce. We are a proud BIPOC founded and owned company using Indigenous languages and training and development programs for all employees.

1% FOR THE PLANET
1% for the Planet represents a global network of businesses, individuals and nonprofit organizations tackling our planet's most pressing environmental issues. Cheekbone Beauty is proud to be a Member of 1% for the Planet, committing to donate the equivalent of 1% of gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental nonprofits

B CORP CERTIFIED
Certified B Corporations™ are businesses that do more than make a profit. B Corps™ prioritize people and our planet in everything they do. Cheekbone Beauty is B Corp Certified, with an Impact Score of Over 83%.

PACT COLLECTIVE
Cheekbone Beauty is a proud member of the PACT Collective, a non-profit organization that collects hard-to-recycle beauty packaging.
PACT sorts through the hard-to-recycle packages by material type with the aim to find the highest and best use for all materials. The process ensures your beauty empties get properly recycled and sold back to beauty packaging manufacturers to fulfill the circular economy.