At Cheekbone Beauty, every decision we make — right down to the ingredients we source — reflects our commitment to creating products that are thoughtful, intentional, and safe for as many people as possible. One area that often sparks questions is our choice to formulate many of our products fragrance-free. But this isn’t just a passing trend or a marketing tactic. It’s a conscious choice rooted in science, skin health, and inclusivity.
Let’s break it down:
1. Fragrance is One of the Top Skin Irritants
Whether synthetic or natural, fragrance is one of the most common causes of skin irritation, allergic reactions, and sensitization. For people with sensitive skin, rosacea, eczema, or other skin conditions, added fragrance can disrupt the skin barrier and lead to redness, itching, or flare-ups.
By formulating fragrance-free, we help reduce the risk of irritation—especially for those with reactive or compromised skin. We believe makeup and skincare should be safe and supportive for all skin types.
2. Fragrance-Free is More Inclusive
Scent is deeply personal. What smells pleasant to one person may be overwhelming or even nauseating to another. Many people also suffer from fragrance sensitivities, headaches, or respiratory issues triggered by scents. By removing fragrance, we make our products more accessible to a wider group of people.
Everyone deserves to enjoy beauty products without worrying about adverse reactions.
3. Transparency Over Mystery
"Fragrance" or "parfum" on an ingredient list can actually represent dozens—sometimes hundreds—of undisclosed chemical compounds. These formulas are often considered proprietary, meaning brands don’t have to reveal exactly what’s included.
At Cheekbone Beauty, we believe in full ingredient transparency. Our fragrance-free formulations allow you to know exactly what you're putting on your skin.
4. Supporting Skin’s Natural Balance
Your skin has its own microbiome—a natural ecosystem that protects, hydrates, and maintains balance. Fragrance compounds can disrupt this balance, potentially leading to dryness, breakouts, or long-term sensitivities.
By skipping fragrance, we’re respecting your skin’s natural function and helping maintain its integrity over time.
But Do We Ever Use Scent? Yes — Carefully & Transparently.
While the majority of Cheekbone Beauty products are fragrance-free, there are two products where you may notice a scent — and we want you to know exactly why:
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Hydrating Primer Stick
This formula includes Evicide Rose Eco, a 100% natural ingredient that leaves a light rose scent. Its INCI name is Phenethyl Alcohol — which occurs naturally in many plants and flowers. This ingredient also serves a functional role in preserving the product safely while adding a naturally-derived mild floral note. -
Lip Oils
Our Lip Oils include two naturally scented ingredients:-
Peppermint Oil, which adds a subtle cooling and fresh scent.
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Peche Natural, which gives a gentle peach note. Originally, the Lip Oils were a limited-time offering, but because of customer demand and love for the formula, we’ve kept them in our permanent collection.
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We only use 100% natural scents where applicable — and always in full transparency.
Complete Transparency: Our Ingredient Dossiers
Because we are involved directly in formulation, sourcing, and supplier verification, Cheekbone Beauty maintains full ingredient dossiers for every raw material used. We know exactly where our ingredients come from, who supplies them, and how they are processed. If you ever have questions about any ingredient — just ask. We’ve done the work so you can shop with confidence.
The Bottom Line: Less is More
Fragrance-free isn’t boring—it’s mindful. And it’s one more way we ensure that every Cheekbone Beauty product can truly serve you, your skin, and your values.