New Look, Same Mission:
Cheekbone Beauty launches with Sephora Canada
The first Indigenous beauty brand to launch in Sephora
While we are known for creating high quality, cruelty-free beauty products, Cheekbone’s definition of success is not based on what you attain for yourself, but instead in what you give back to your community. Jenn has always been transparent about her journey and how Cheekbone Beauty started – founded on the pillars of sustainability and her Indigenous roots, her aim was to always create a beauty brand that would help to empower Indigenous youth and pave the way for generations to follow.
The transformative moment happened earlier this year, when Sephora Canada committed to the amplification of Indigenous voices and talent by adding Cheekbone Beauty to their impressive line of personal care and beauty products. Jenn had been in talks with the big box retailer for a few years, sharing her story and dreams to one day be recognized as a valuable member to their beauty community.
We are so proud of our next chapter, and to be joining forces with the Sephora community. Customers will get to shop from a line-up of our SUSTAIN favourites along with our highly anticipated new and exclusive products. Such as our new talc-free Blush/Bronzer Duo, a velvety smooth pressed powder weightless formula made with sustainably sourced ingredients.
NOW AVAILABLE AT SEPHORA.CA
Learn from our lips – Our power comes from our voice, language and lips. Oral storytelling has preserved Indigenous traditions, passing down a deep knowledge and respect from our natural resources.
See with two eyes – Two-eyed seeing is embracing the strengths of Indigenous wisdom and the knowledge of Western culture. Gaining both perspectives help to show the bigger picture towards a more sustainable future.
Face the future – The Seven Grandfather teachings are principles passed down by the Anishinaabe from generation to generation.
BEAUTY MADE FOR FUTURE GENERATIONS
While this chapter marks the next step of amplifying our mission, it marks a milestone in amplifying our voices for the beauty industry as a whole. With the support of our incredible creative agency Sid Lee, we’ve also been hard at work at revamping the brand’s image both on our e-commerce website and social platforms. Owning the brights in nature, our new brand palette now features an array of bold and vibrant colours inspired by nature’s gifts. Diversity, representation and belonging are important in creating stronger and bolder communities. We wanted this to be evident in our colour palette.
“Indigenous people are the OGs of sustainability” – Jenn Harper
Incorporating more sustainably sourced ingredients, reusable and biodegradable packaging, we are determined to set ourselves apart from other sustainable beauty brands in the market. The future of Cheekbone Beauty is focused on distinctively trying to raise and revamp the mundane beauty standards, offering clean, cruelty-free beauty products that we proudly stand behind.
This year, we’ll also be launching the first-ever Cheekbone Beauty Scholarship with a mission to support Indigenous students embarking on their educational future. Our efforts will stem from a beautiful, new limited-edition Cheekbone Beauty SUSTAIN Lipstick! Handmade in our lab and crafted in limited quantities, all profits from our limited-edition lipstick will be donated to the chosen student.
Giving back to our community the centerpiece Cheekbone's mission. Our streams of giving include product donations, monetary donations, or project-focused donations.
NEW PACKAGING, THE CHEEKBONE WAY
At Cheekbone Beauty, we’re constantly redefining what throwing away means and how we can apply biodegradability and reusability to its potential through an Indigenous lens. We are redefining what retail-driven beauty should be as we challenge excess packaging and multilayers in the beauty world so we can limit our environmental impact. Buy less. Use less. Take only what is given and treat it with respect.
While we begin to phase out our old packaging here at Cheekbone Beauty, we will continue to follow through with our commitment towards limiting our environmental impact. As the new packaging will start to become more prominent as you order from us, until then we will continue to use our old packaging until quite simply – we’ve run out of it!
Your voice matters. Finally, none of this would be possible without our loyal community who has been with us since the very beginning. We are forever grateful for your continued support in helping amplify our mission and vision. We put love into everything we do, and we are so excited to continue this journey together.
To shop our full assortment of bestselling SUSTAIN favourites visit Cheekbone Beauty | Sephora.
The Team at Cheekbone Beauty